What are the customer’s responsibilities regarding Unsolicited Commercial Communication (UCC) complaints in India?

In accordance with the Telecom Regulatory Authority of India (TRAI) guidelines, businesses making calls must obtain prior consent from the recipient (“callee”) before initiating communication. Using contact information sourced from third-party applications or websites without consent is strongly discouraged and may lead to regulatory action.

Customers are expected to maintain a formal CRM record for each callee, clearly documenting that valid consent has been obtained. This record serves as evidence in the event of any TRAI investigation or complaint, helping to ensure uninterrupted service.

FreJun users may use CRM platforms such as HubSpot or other suitable tools for maintaining such records.

For more details, please refer to the attached video:-

For assistance in implementing consent management practices or safeguarding against UCC complaints, please contact us at legal@frejun.com for detailed guidance.